Sell Online in
Vietnam

Yes. To sell on Vietnamese ecommerce platforms as an official seller, you need a Vietnamese business registration certificate (Giay Chung Nhan Dang Ky Kinh Doanh). Foreign-owned businesses can register through an investment license (IRC) and enterprise registration certificate (ERC). We guide you through the entire process and connect you with trusted legal partners who specialize in foreign business registration in Vietnam.

Our Starter Store package begins at $2,900 and includes Shopee or Lazada store setup, product listing optimization, and basic advertising. The Growth Package at $7,900 adds multi-platform presence, Zalo marketing, Facebook/Google ads, and SEO. Enterprise Commerce at $18,900+ includes custom ecommerce website, ERP integration, and cross-border logistics. Platform registration fees on Shopee and Lazada are minimal or free.

Shopee dominates Vietnam with approximately 63% market share and the highest daily active users. Lazada has strong logistics infrastructure and is better for higher-priced products. Tiki is the most trusted platform among Vietnamese consumers for authentic products, especially electronics and books. We typically recommend starting with Shopee for maximum reach, then expanding to Lazada and Tiki as your brand grows.

Vietnam applies a standard VAT rate of 10% on most goods and services (temporarily reduced to 8% for certain categories). As a registered business, you must issue VAT invoices (hoa don GTGT), file monthly or quarterly VAT returns, and maintain proper accounting records. We integrate your ecommerce platforms with Vietnamese accounting software and connect you with bilingual accountants who understand both Vietnamese tax law and international business structures.

Yes, but the payment landscape in Vietnam is unique. VNPay and MoMo are the two dominant e-wallets used by over 60 million Vietnamese consumers. Bank transfers (through VietQR) are also extremely popular. We integrate all major Vietnamese payment methods alongside international options like Visa, Mastercard, and PayPal for cross-border transactions. Our Enterprise package includes full cross-border payment infrastructure.

Since 2015, Vietnam allows 100% foreign-owned companies in most retail and ecommerce sectors, though certain product categories may have restrictions. You do not necessarily need a local partner, but having Vietnamese-speaking staff is practically essential for customer service, supplier negotiations, and navigating government procedures. We provide bilingual operations support and can connect you with vetted local partners if needed.

Zalo has over 75 million monthly active users in Vietnam, making it the most-used messaging platform in the country. For ecommerce, Zalo Official Accounts (OA) offer direct customer communication, Zalo Ads provide highly targeted local advertising at lower CPCs than Facebook, and Zalo Shop integrates directly with your product catalog. We recommend using both platforms: Facebook for brand awareness and retargeting, Zalo for direct customer engagement, local promotions, and customer service. Our Growth Package includes strategy and management for both.

The four biggest challenges are: (1) Language barriers -- product listings, customer service, and government paperwork are all in Vietnamese; (2) Payment integration -- Vietnamese consumers strongly prefer local payment methods over international cards; (3) Logistics complexity -- last-mile delivery in HCMC and Hanoi requires local logistics partnerships; (4) Regulatory compliance -- business licensing, tax filing, and product regulations require local expertise. Our services are specifically designed to solve each of these for English-speaking entrepreneurs.